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about.

created by a thoughtful, strategic marketer with years of experience in
skincare, food & beverage, and life sciences loyalty.
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  • past brand management, product marketing, and digital marketing work includes business performance reporting, new product launch, traditional & digital advertising, budget management, category & competitive insights, data analytics, product development, creative briefing & development, packaging design, sales support & customer development, market research, forecasting, in-store signage, shopper marketing, database management, go-to-market analysis, executive presentation deck preparation, product information management, competitor conversion, Agile leadership, and online discount programming

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  • supported the $270M Suncare business under the Neutrogena(R) brand within the Consumer sector of Johnson & Johnson

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  • supported the $1.1B Thomas' English Muffins brand, a strategic brand within Bimbo Bakeries USA, the US subsidiary of what was at the time the largest baking company in the world

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  • supported American Eagle(R) Outfitters, a global retail industry leader, within the stores side of the Brand Activation group in the marketing department

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  • managed the $9M Energy Drink business within Sambazon, the largest acai berry food & beverage company in the world

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  • worked as a freelance marketer, supporting a CPG consulting firm, a data analytics firm, and the brand management functions across two food & beverage CPG companies

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  • supported the Channel Operations team within one of the largest divisions of Thermo Fisher Scientific, a global science products industry leader

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  • supported Thermo Fisher's customer loyalty program, Aspire Member Program, with enrollment marketing

Glaring sun and tops of palm trees
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